User Acquisition Tactics that Improve the Player Experience and ROI

Attrition and Player Experience

  • Failure to deliver value
  • Ineffective FTUE
  • Confusing UI and navigation
  • Performance and technical issues
  • Lack of stickiness
  • Lack of (fresh) content
Photo by Kevin Ku from Pexels

User Acquisition tactics

  • Ignoring ASO
  • Not understanding your audience
  • Lack of strategy and planning
  • Investing in Quantity over Quality
  • Absence of appropriate data analysis
  • Preference of low CPI over high LTV

1. Optimise ASO

2. Know your Audience

3. Have a User Acquisition plan

4. There’s no substitute for quality users

5. Measure metrics that matter

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