This article was originally published at The PX Hub.
ATT, IDFA and SKAdNetwork. Three terms we could not overlook on our social feeds for the past few months. Over the past years, the average cost to acquire new players for your awesome mobile game plummeted. Last year, that cost went…
This article was originally published at The PX Hub.
Video games are the perfect medium for winding down and enjoying a healthy portion of escapism. When everything goes well, that is. But what happens when a game does not deliver on that expectation? What if something is unclear or refuses…
This article was originally published at The PX Hub.
When I started formulating the idea of creating Player Experience content, it quickly dawned to me that I was not going to write merely for myself. Before I could plan content and experiment with channels and topics, I had to understand…
This article was originally published at The PX Hub.
One of the more common questions I receive from people in newly-formed studios is how would I set up Player Support (PS) Operations for success. More often than not my answer ends up being “it depends”, as there are so many…
This article was originally published at The PX Hub.
During the first few months of the COVID-19 pandemic, we saw an increase in video streaming and overall web traffic, but gaming usage swept past both. Except for Animal Crossing breaking physical sales records, digital sales were on the rise. Adjust…
This article was originally published at The PX Hub.
Toxicity is eroding video game communities. When CD Projekt Red’s developers received death threats over another delay of Cyberpunk 2077, the media and our industry reacted astonished by the level of vitriol spouted online. It was not too long ago that…
This article was originally published at The PX Hub.
Stuck at home, with imposed restrictions on travel, activity and public gatherings, our world sees an amplified interest in video games. Forbes reported a few months ago that games were being played at record levels and would continue to rise. In…
(Originally posted at: https://www.thepxhub.com/pxblog/how-fall-guys-used-social-media-community-planning-as-a-catalyst-to-success)
Every now and then you have a game that explodes on social media. Mediatonic’s latest, Fall Guys: Ultimate Knockout did exactly that. Following its release in early August, it has become an instant hit, selling over 7 million copies on Steam and becoming the most downloaded…
This article was originally published at The PX Hub.
Hello! Welcome (back) to The PX Hub! It’s been a couple of busy months, but now we’re officially back on track. If this is your first time reading a blog from The PX Hub, you can read up on what this…
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Acquire more users! is often the answer you may get when asking mobile f2p studios about their business growth plans. While acquiring more users will help you gain that initial traction for your game, you may soon come to realise that User Acquisition…
