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Pascal Debroek
Pascal Debroek

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Why a Community and Retention Strategy matters Post-IDFA

This article was originally published at The PX Hub. ATT, IDFA and SKAdNetwork. Three terms we could not overlook on our social feeds for the past few months. Over the past years, the average cost to acquire new players for your awesome mobile game plummeted. Last year, that cost went…

Player Experience

6 min read

Why a Community and Retention Strategy matters Post-IDFA
Why a Community and Retention Strategy matters Post-IDFA

Pinned

Building Killer Player Support Operations — CRM Software

This article was originally published at The PX Hub. Video games are the perfect medium for winding down and enjoying a healthy portion of escapism. When everything goes well, that is. But what happens when a game does not deliver on that expectation? What if something is unclear or refuses…

Player Support

7 min read

Building Killer Player Support Operations — CRM Software
Building Killer Player Support Operations — CRM Software

Pinned

PX Audience, Content & Free Pie (charts)

This article was originally published at The PX Hub. When I started formulating the idea of creating Player Experience content, it quickly dawned to me that I was not going to write merely for myself. Before I could plan content and experiment with channels and topics, I had to understand…

Player Experience

7 min read

Audience, Content & Free Pie (charts)
Audience, Content & Free Pie (charts)

Feb 11, 2021

A Guide to Building Killer Player Support Operations

This article was originally published at The PX Hub. One of the more common questions I receive from people in newly-formed studios is how would I set up Player Support (PS) Operations for success. More often than not my answer ends up being “it depends”, as there are so many…

Player Experience

7 min read

A Guide to Building Killer Player Support Operations
A Guide to Building Killer Player Support Operations

Feb 11, 2021

Is this the end of Location-Based Games?

This article was originally published at The PX Hub. During the first few months of the COVID-19 pandemic, we saw an increase in video streaming and overall web traffic, but gaming usage swept past both. Except for Animal Crossing breaking physical sales records, digital sales were on the rise. Adjust…

Player Experience

6 min read

Is this the end of Location-Based Games?
Is this the end of Location-Based Games?

Feb 11, 2021

The Impact of Toxicity on Retention and LTV.

This article was originally published at The PX Hub. Toxicity is eroding video game communities. When CD Projekt Red’s developers received death threats over another delay of Cyberpunk 2077, the media and our industry reacted astonished by the level of vitriol spouted online. It was not too long ago that…

Player Experience

5 min read

The Impact of Toxicity on Retention and LTV.
The Impact of Toxicity on Retention and LTV.

Feb 11, 2021

How Studios Can Prevent Unauthorised Spending in Games

This article was originally published at The PX Hub. Stuck at home, with imposed restrictions on travel, activity and public gatherings, our world sees an amplified interest in video games. Forbes reported a few months ago that games were being played at record levels and would continue to rise. In…

Player Experience

6 min read

How Studios Can Prevent Unauthorised Spending in Games
How Studios Can Prevent Unauthorised Spending in Games

Oct 5, 2020

How Fall Guys Used Social Media & Community Planning as a Catalyst to Success

(Originally posted at: https://www.thepxhub.com/pxblog/how-fall-guys-used-social-media-community-planning-as-a-catalyst-to-success) Every now and then you have a game that explodes on social media. Mediatonic’s latest, Fall Guys: Ultimate Knockout did exactly that. Following its release in early August, it has become an instant hit, selling over 7 million copies on Steam and becoming the most downloaded…

Player Experience

5 min read

How Fall Guys Used Social Media & Community Planning as a Catalyst to Success
How Fall Guys Used Social Media & Community Planning as a Catalyst to Success

Sep 29, 2020

A New Frontier

This article was originally published at The PX Hub. Hello! Welcome (back) to The PX Hub! It’s been a couple of busy months, but now we’re officially back on track. If this is your first time reading a blog from The PX Hub, you can read up on what this…

Game Development

3 min read

A New Frontier
A New Frontier

Jun 12, 2020

User Acquisition Tactics that Improve the Player Experience and ROI

For similar content, visit The PX Hub. Acquire more users! is often the answer you may get when asking mobile f2p studios about their business growth plans. While acquiring more users will help you gain that initial traction for your game, you may soon come to realise that User Acquisition…

Player Experience

4 min read

User Acquisition Tactics that Improve the Player Experience and ROI
User Acquisition Tactics that Improve the Player Experience and ROI
Pascal Debroek

Pascal Debroek

@ The Px hub

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